Team Bios
Leader

Patrick Patterson

CEO

ppatterson@beckermedia.net

In his tenure as president & CEO of Level Agency, Patrick Patterson oversaw its transformation from a pioneering, fast-growing higher education shop into the performance-marketing powerhouse it is today. Under his leadership, the agency’s revenue grew 30% or more annually; its profit margin increased 4X; its marketing spend now tops $50M annually, and its capabilities have broadened to offer more complementary services for more industries. Great marketing starts with asking great questions. From the outset of his career, Patterson applied his background in computer science and math to the challenge of reaching and engaging audiences (and carefully measuring every result). In an industry increasingly driven by automation and machine learning, he excelled, ultimately managing a $30+ million budget for Education Management Corporation. Patrick then took his passion for creating value to product development, implementing lean methodology at a technology startup that focused on using data to drive efficient sales enablement. His drive for efficiency, performance, and continuous improvement led him to join agency founder Thomas Donohoe in 2012 to oversee Level’s operations and strategic direction – eventually purchasing the company in 2021 with his partner, Patrick Van Gorder. Patterson’s vision for Level Agency is to be the go-to performance marketing agency when clients want real, measurable results. Reaching this goal requires an uncompromising commitment to performance: platform excellence, compelling creative, client partnership, growth mindset, and constant innovation. By surrounding himself with talented, adaptable colleagues, he knows he’s set the agency up for success.

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Leader

Patrick Van Gorder

President & COO

patrick.vangorder@beckermedia.net

Patrick X.W. Van Gorder has been part of the leadership team of Level Agency since the company’s founding in 2010. Starting as Lead Copywriter, Van Gorder has made measurable, significant contributions in each subsequent role he has held; as Director of Campaigns and Platforms, as AVP of Client Services, as VP of Operations, as Senior Vice President and Head of Accounts, EVP, and in his current role as President and COO.

Van Gorder’s responsibilities as President and COO include the day-to-day operations of the agency and the strategic performance marketing success of the agency’s clients. That encompasses fostering healthy, trust-rooted partner relationships, developing increasingly ROI-effective ways to digitally reach target audiences, and consistently delivering attention-grabbing and relevant advertising creative.

Van Gorder attended the University of Pittsburgh, where he graduated with a B.A. dual major in Journalism and Political Science. A son of missionary parents, Van Gorder grew up in five different countries across three continents, before coming to the University of Pittsburgh to study Journalism and Political Science. He lives in Pittsburgh’s East End with his wife Sophia, daughter Pearl, golden retriever Lily, and cat Basil.

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Leader

Bill Buchanan

President, EDU BU

bbuchanan@beckermedia.net

I joined Becker Media in 2015 bringing over 25 years of direct response marketing experience. I began my career on the agency side of the business and then moved to the client side in 1995 managing new customer acquisition for a top 10 credit card issuer. In 2005, I entered the education industry as EVP, CMO of Corinthian Colleges. Over the past 25 years, I have managed every major direct response channel from direct mail to TV to internet. My focus has always been on driving profitable growth by optimizing the marketing spend.

Some things people most don’t know about me:

I’m a proud father of 3 teenage girls, so I have spent more time than I wish to admit playing dress-up and getting my hair done. I’m also an avid reader of trashy military thrillers. My wife and I enjoy getting away for long weekends of good food and wine.

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Leader

Bassem Abdelnour

Chief Financial Officer

bassem.abdelnour@level.agency

With 20 years of experience in the finance and accounting management of major performance marketing and advertising agencies, Bassem brings his expertise to Level Agency. As the Chief Financial Officer and a member of the executive team, Bassem is a results-driven leader with a proven track record of driving financial growth, implementing cost-saving measures, and leading finance teams to achieve company goals. He is adept at identifying and mitigating financial risks. Prior to joining Level Agency, Bassem held various local and global positions, most recently as the US Head of Finance at Awin Global. There, he managed the US financial operations for Awin and its subsidiaries, established the first US local finance team, led all aspects of financial operations, and ensured accurate financial reporting. He also excelled as the North America Financial Controller at Ebiquity PLC, overseeing the P&L of their business units in the US and managing financial forecasting and budget consolidation. Bassem’s journey in finance leadership also includes several roles at Publicis Groupe Agencies, such as Starcom, MediaVest, Zenith & Publicis RE:Sources in the MENA region. Most recently, he served as the US Controller & FP&A at Performics, where he had full ownership of the P&L, balance sheets, and cash flow for five business units within the group. With his extensive experience and relentless focus on driving business success, Bassem’s goal is to support the value creation and growth plan of Level Agency. His role is pivotal in shaping our financial strategy and ensuring the efficient operation of all financial aspects of our business. Bassem resides in Chicago, IL with his wife Selvia, their three daughters, and their German Shepherd, Rex.

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Leader

Ernie DeCoite

SVP, Digital Media

edecoite@beckermedia.net

Ernie, VP of Digital Marketing at Becker since 2017, brings over 20 years of diverse performance digital advertising experience across multiple verticals. Ernie applies a strong background in analytics and emphasis in creativity and problem solving to help clients achieve their online marketing objectives. As a leader, Ernie’s focus is on developing his team to become experts in the field while working with them to drive innovation and constantly strive to improve results.

Some things people most don’t know about me:

I live in Pleasanton with my wife and two children. In my spare time, I enjoy coaching youth soccer and weekend getaways to Tahoe.

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Leader

Brent Davis

SVP, Client Services

bdavis@beckermedia.net

Brent’s role as VP of Client Services is part of a journey that results from over 15 years of experience navigating the EDU space and various agency operations. He is an analytical thinker with a knack for listening to and understanding clients’ needs, and adapting solutions to their complex problems. Brent takes pride in building and leading teams of skilled marketers to exceed clients’ goals and expectations.

Some things most people don’t know about me:

I’ve visited 40 of the 50 states in the U.S, with hopes to soon cross the last 10 off the list. I’ve driven the length of the country twice – once after I graduated from the University of Delaware and headed to California, and then again when moving to Maryland. I love to travel, and even braved taking our one year old son to Zurich, Switzerland. I’m a diehard Philadelphia Eagles fan, and I stay active playing basketball and football in the neighborhood.

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Leader

Matt Miller

SVP of Strategy & Analytics

matt.miller@beckermedia.net

Matt Miller brings over 15 years of experience driving growth through data-driven strategies. He previously served as Director of Business Product Strategy at Meta, where he developed long-term product & partnership strategies to improve advertising performance. Matt leads our data science capabilities, developing products and practices to uncover actionable insights that inform strategic recommendations and improve client performance. Prior to Meta, Matt held senior leadership roles at Performics and Publicis Media, developing data driven practices in the US and globally. Matt brings expertise in performance marketing, strategic partnerships, and analytics consulting. With his analytical and collaborative approach, he consistently builds high-performing teams that deliver measurable impact for clients. Matt holds a BS in Industrial and Labor Relations from Cornell University.

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Leader

Mike Smith

SVP, Technology

mike.smith@beckermedia.net

Mike is a born and raised Western Pennsylvanian, growing up in the south hills of Pittsburgh. He attended Duquesne University where he graduated with a degree in Business Administration – Information Technology. Before joining Level, Mike was a Managing Director at Protiviti, a global business and technology consulting firm, as a leader in their Technology Strategy and Architecture practice. At Level, Mike leads the technology organization, working closely with our teams to set and execute the technology strategy for the next stage of its growth. Mike is committed to making our teams more effective in efficient and laser-focused on delivering value for our clients. Mike also is responsible for consistent and efficient delivery of IT support and services, tech risk management and information security, and resilience of systems and data. Mike lives with his very understanding wife, Kim, and two cats in Evans City, PA.

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Leader

Sarah Vader

VP, Client Services & Creative

svader@beckermedia.net

I joined Becker Media in 2013 and have over two decades of direct response marketing and advertising experience. Throughout my journey, I have not only delved into the multifaceted realm of marketing in higher education but also discovered immense joy in working on creative initiatives. Building innovative strategies and consistently delivering positive outcomes for clients has been a driving force.

Some things people don’t know about me:

I’m a huge movie buff, and I’m full of useless trivia about movies, especially 80’s movies.  I’m also an avid reader; some of my favorite authors are Bill Bryson, Alice Hoffman, and Barbara Kingsolver. I love to travel and hope to get a new stamp in my passport each year.

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Leader

Russ Kibota

VP, Client Services

rkibota@beckermedia.net

I joined Becker Media in 2017. Prior to that, I spent a little more than a year at the Automobile Club of Southern California (AAA) managing the membership marketing team. Before that, I worked as a senior marketing director for one of the largest education companies in the US for a little more than 13 years. Becker Media has allowed me to get back to my roots, the education industry. My experience on the client side in the EDU space has allowed me to provide insight and marketing strategy that I have learned throughout my career in both direct response marketing and branding.

Some things people don’t know about me:

I have five grandchildren that are my pride and joy. I’ve had some of the happiest years of my life being part of their lives and watching them grow up.

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Leader

Geoff Roebuck

AVP, Client Services

geoff.roebuck@beckermedia.net

Geoff leads a team of performance marketing professionals charged with the successful generation and retention of students for higher education clients. He brings a decade of omni-channel performance marketing success for our Education clients and ensures data is driving every student growth and marketing decision we’re making.

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Leader

Keefer Kopco

AVP, Client Services

keefer.kopco@beckermedia.net

Keefer Kopco graduated from Gannon University’s Theater and Communication Arts department. He specializes in social media and display marketing, working with clients and Level’s creative team on targeting, testing, and ad design strategy.During his time in undergrad, he served as Editor-In-Chief of the student-run blog Gannon Edge. Has served as social media production and strategy roles for NYC indie comic publisher Drumfish Productions, and Erie-based digital marketing agency Epic Web Studios. During his time at Epic he helped get the Socialism: The Game Kickstarter-funded through securing spots on Fox’s After the Bell and Vice. He promoted undefeated boxer Gennady Golovkin on behalf of Golden Boy Productions for his Monroe, Lemieux, and Wade fights and managed paid media for several notable stand-up comedians including Eddie Griffin and Tom Green.In his spare time, Keefer’s a huge comic book collector and board game enthusiast.

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Leader

Tina Lee

AVP, Client Services

tlee@beckermedia.net

I’ve been with Becker since 2017, bringing with me nearly two decades of advertising experience; I’ve managed campaigns for companies like Nissan North America, The Irvine Company and AAA. My most treasured experience is the 10+ years spent in education marketing, having worked as a direct response marketing director at one of the largest school groups in the country. My experience in that role helps me understand the intricacies of both day-to-day and long-term needs of our clients.  At Becker, we value our partnerships and adopt our clients’ goals as our own.

Some things people may not know about me:

I really enjoy getting swept up in a good story, whether it’s in a book, a podcast or a TV series. I love weekend trips – the destination almost doesn’t matter! And my mom was right, I now finally appreciate that she made me take piano for all those years.

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Leader

Mike Rubino

Creative Director

mike.rubino@beckermedia.net

Mike Rubino studied graphic design and creative writing (BFA) at Seton Hill University, and has over a decade of experience in design, illustration, filmmaking and marketing. He believes in drawing every day and using visual storytelling to communicate and inspire action. Most recently, he served as a visual design manager and a certified human-centered design instructor at LUMA Institute. Mike uses empathy-driven design thinking methods alongside skills in digital illustration and storytelling to help clients make meaningful connections with customers. Mike serves as a Director of Marketing at Arcade Comedy Theater, a Pittsburgh-based non-profit theater, and can be often seen on stage as an improviser and actor. He loves living in Pittsburgh’s Northside with his wife and son, playing board games, and cooking breakfast.

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Leader

Justin Schultz

Director of Digital Marketing

jschultz@beckermedia.net

I am a highly skilled PPC Marketing expert, and accomplished team manager, with an impressive six years of experience in the field. Currently serving as the Director of Digital Marketing at Becker Marketing Agency, I lead a team of seven talented professionals, spearheading data-driven strategies that deliver exceptional results for an education-related clientele. With a passion for staying ahead of industry trends, I am dedicated to optimizing campaigns, maximizing ROI, and increasing brand visibility. My commitment to excellence and leadership qualities make me a valuable asset in the dynamic world of digital advertising.

Some things people don’t know about me:

I was in the top 1% of Spotify listeners in 2022.

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Leader

Jennifer Martin

Director of Client Services

jmartin@beckermedia.net

I have been working for Becker Media since 2015; I started as a Media Buyer and then transitioned to the Account Services team in 2017. I love working with my colleagues on the Becker Team to consistently improve marketing results and to provide outstanding service to our clients. I am always thrilled to watch how consistent, thoughtful and deliberate effort on our campaigns leads to improvements for the schools we work with. Being a partner in driving incremental growth and opportunities with our clients is one of the main reasons I enjoy my job!

I am also involved in the day-to-day operations of Becker’s lead management system; DataHQ. DataHQ was built in-house and launched in 2018 as a tool to effectively and efficiently manage and maximize our client’s marketing data. I have managed over 40 successful client data integrations over my time at Becker and always look forward to the next one.

Some things most people don’t know about me:

In my spare time I love to go hiking in the super varied terrain available in the Bay Area – there are so many options! I have two kids, two cats, one dog and one husband, all of whom I either take care of, or who take care of me – depending on the day.

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Leader

Stefanie McGinnis

Director of Client Services

smcginnis@beckermedia.net

I had spent 15 years in higher education marketing prior to joining Becker Media in 2021.  Throughout my career, I’ve gained experience working initially on the digital marketing team of one of the largest education companies in the US, generating media for 100’s of schools and finally working on the agency side helping clients develop & execute their marketing strategies. Today, I partner with our clients to develop performance driven campaigns to maximize their student enrollment. As part of the Becker team, we’re able to use our technology and expertise to take on challenging tasks to drive positive results. 

Some things people may not know about me: 

My husband and I settled in the same neighborhood that we grew up in with our 3 young boys and our loyal dog. I enjoy coaching our local high school girl’s golf team, driving our kids around to all their activities and Sunday family dinners with our extended family.

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Leader

Marissa Martin

Director of Client Services

mmartin@beckermedia.net

I joined the Becker team in 2019 following my role as Director of Marketing & Outreach at a local nonprofit. My insatiable hunger for analyzing data and driving results is what fuels my passion for EDU marketing. I spearhead client strategy utilizing a variety of PPC/PPL/SEO initiatives to boost student enrollments for EDU clients with 1-100+ campuses. I am motivated by helping her community & inspiring change, whether that be through connecting students with their dream education, providing support services to the recently widowed, or fighting for the environment one-piece-of-plastic-at-a-time.

Some things people may not know about me: 

I’m split-living in Maryland and Hawaii. On the weekends, you can find me out in the mountains hiking, at the climbing gym bouldering, or in the water (attempting) to surf. I’m also an adrenaline junkie who loves skydiving, swimming with sharks, volunteering with tigers, you name it!

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Leader

Myles Biggs

VP, Operations & Integration

mbiggs@level.agency

Myles received is BA in Corporate Communications from Lycoming College and is a graduate of the U.S. Small Business Administration’s Emerging Leaders Program. He has nearly a decade of experience on the client-side of marketing, working as Marketing Director and General Manager for companies in a variety of verticals including construction, transportation, aviation, and craft beer. Prior to joining Level, Myles was the Director of Digital Marketing for an agency specializing in Ecommerce and B2B Lead Generation. Myles’ diverse marketing background and general business operations experience have enabled him to act as a value injector for clients and champion special projects, first as the Director of Strategic Projects, then as AVP, Resource Management, and now as VP of Operations & Integration. Outside of the office, Myles enjoys podcasting, livestreaming, and marathon running. He is also a TEDx Speaker and award-winning author.

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Leader

Jenna Kerr

AVP, Finance

jenna.kerr@level.agency

Jenna is a finance and accounting professional with a Bachelor of Science degree from the Smeal College of Business at Penn State University. She has over 10 years’ experience in the finance and accounting industry and a strong understanding of financial reporting, analysis and accounting principles. Outside of Level, Jenna enjoys raising two wonderful daughters and shopping for treasures. She is also an avid baker, with long term goals of opening a bakery with her husband.

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Leader

Kyle Taljan

Data Scientist

kyle.taljan@beckermedia.net

Kyle comes to Level as a data scientist after finishing a math Ph.D. at Case Western Reserve University. Prior to that he worked for 6 years in biomedical engineering research using specialized MRI techniques to look at the connections in the brain. Kyle possesses the full range of data science skills from data cleaning and EDA to modeling and communication of results. He most enjoys translating cutting-edge machine learning techniques to (messy) real-world applications. He helps clients understand the value of their own data, draw insightful conclusions, and make data-driven decisions on how to proceed in the future. Much of his free time is (joyfully) taken up with his wife and 4 young children. He enjoys ongoing math research (especially into geometric/Clifford algebras), chess, and soccer when he gets time outside of family and work.

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Leader

Jordan Grace

Data Manager

jgrace@level.agency

Jordan studied web and multimedia management at Pittsburgh Technical College and brings nearly a decade of experience in web development and data management to Level Agency. A specialist in back-end development, he spearheaded Level’s API and data warehouse restructuring. This major undertaking allows for improved tracking and integrations with all aspects of our ad data, from client CRM, to reporting and analytics dashboards. He continues to optimize datasets for Level, aiming to automate everything he can. Jordan is a hiker, gamer, and a traveler aiming to see all 50 states by age 30.

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Leader

Jackie Cauley

Senior Director of Business Development

jcauley@beckermedia.net

I joined the Becker team in 2020 as Senior Director of Business Development, where I spearhead partner development, competitive intelligence, lead qualification, outbound marketing and more! I began my career in the digital marketing space in 2011, bringing almost a decade of business-to-business digital marketing sales experience with me. While starting at the most entry-level sales position possible in January 2011, I was able to apply my training to the job at-hand, and in a short amount of time was invited to be on a team of four that launched five divisions, over the course of 3 years, which employed 150+ sales reps, expanding to two additional office locations, and generating millions in revenue. In addition to this, I was a top producer at that firm from 2014-2019, and received a number of awards and recognition for such achievements. Since joining Becker, I have immersed myself in getting to know the ins-and-outs of the Higher Education sector, and very much look forward to taking this knowledge and using my tenure in B2B sales to be part of the team that takes us to the next level!

Things people don’t know:

I am an Air Force Brat, I am left-handed, my first car was a stick shift, and I love DIY projects around the house where I live with my husband, step-son and daughter.

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Leader

Laura Greenawalt

Strategic Marketing Lead

laura.greenawalt@beckermedia.net

Laura received her MBA from Point Park University and her BA in Theater & French from Penn State. With over a decade of marketing experience in theater and the arts, Laura understands the challenges of keeping highly complex projects moving in sync, the importance of clearly communicating across departments. Tell Laura what success looks like, and she’ll help chart an engaging path to reach it.Laura coordinates a project called Fun A Day Pittsburgh every January, culminating in a group art exhibition.

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Leader

Seth Tongchinsub

General Counsel

stongchinsub@level.agency

Seth studied law at Duquesne University School of Law, and English writing at the University of Pittsburgh. As Level Agency legal counsel, Seth manages contracts and agreements, as well as ensuring that data privacy protections are in place on behalf of our client partners. His legal expertise includes contracts, employment, regulatory & compliance, privacy, corporate governance, and litigation. He feels fortunate that learning has never felt like work. Seth enjoys hockey, playing guitar, reading, and film & photography

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Leader

Sean Arnold

Digital Marketing Specialist

sarnold@beckermedia.net

In 2022, I joined Becker after graduating from Xavier University with a Business Analytics and Marketing degree. Prior to that, I had the privilege of gaining valuable experience in digital marketing, developing automated tools, and data analysis while interning at a nonprofit organization. Working here has been an exciting opportunity to leverage my expertise in digital platforms and my passion for optimizing client campaigns to drive higher ROI. Currently, I’m actively involved in the PPC and PPL paid media teams, where I have a keen interest in account optimization and structure.

Some things people may not know about me: 

Outside the world of marketing, carpentry holds my genuine passion. Each new project becomes an opportunity to refine my skills, delve into new machinery, and explore fresh carpentry techniques. Embracing these challenges fuels my love for carpentry, and I find joy in the continuous evolution and growth it brings to my craft.

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Leader

Eni Asebiomo

Account Coordinator

eni.asebiomo@beckermedia.net

Eni is a native New Yorker with a passion for empathic problem solving. She has a background in user experience and creative writing. She joins Level as an Account Coordinator on our higher education team. In Eni’s spare time, you’ll find her volunteering, spending time with family, traveling or eating.

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Leader

Claire Beaudry

Account Manager

claire.beaudry@beckermedia.net

Claire joined the team in 2022 following her graduation from the University of Pittsburgh where she obtained her Bachelor’s of Science in Marketing and Business Information Systems. She has brought a wide range of experiences, including being a certified Scrum Master. Claire is passionate about driving results for her clients and moving initiatives forward with urgency.

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Leader

Bryce Bernard

Media Manager

bryce.bernard@beckermedia.net

Bryce received his BA in Marketing from Michigan State University. He has over a decade of experience in Marketing, working as a Digital Marketing Analyst, Internet Directories/Lead Generation Manager, Marketing Manager, and Consultant for companies in multiple verticals. As a swiss army knife of marketing, Bryce understands the many complex layers it takes to create and sustain a successful marketing campaign. At Level Agency, Bryce trains incoming Media Analysts on how to be effective, customer-focused marketers and to drive results for all clients. Outside the office, Bryce enjoys all things sports and spending time with his young children.

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Danielle Biggs

Account Coordinator

danielle.biggs@beckermedia.net

Danielle has a bachelors degree in Digital Communications with a concentration in design. She brings seven years of marketing experience with her to Level. She previously worked in manufacturing as a Senior Marketing Coordinator, doing a little bit of everything. She is very detail-oriented and is always excited to learn something new. Outside of work, Danielle is an avid knitter. She is on a mission to fill her sock drawer with handknit socks. Danielle also loves standup paddleboarding, attending concerts, hiking, and snuggling with her two cats.

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Corina Blondell

Digital Marketing Strategist, Hispanic Market

cblondell@beckermedia.net

Born and raised in Venezuela, I’m a bilingual communicator with over 3 years of experience supporting communications and marketing efforts in a wide array of industries, including non-profit, pharmaceutical, and startups. I now combine my versatile skill set, my passion for growth, and my own cultural heritage to support our clients to reach and connect to the Hispanic audience.

Some things people may not know about me: 

I moved to Maryland with my family (including my dog!) in 2020. I now love getting to explore this large and amazing country, learning new things every day, and baking cookie recipes from around the world.

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Emma Bogdon

Media Analyst

emma.bogdon@beckermedia.net

Emma graduated from Duquesne University in 2023 majoring in Marketing and Information Systems. She comes to Level with prior experience in paid search at another agency and has a knowledge of marketing analytics through her time at Duquesne. Here, she is part of the EDU-1 team and handles the day-to-day media management tasks. When Emma is not working, she usually spends her time riding horses, cooking, watching movies, or spending time with her family.

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Imani Burgess

Media Analyst

imani.burgess@beckermedia.net

Imani brings a wide variety of media buying expertise to Level. She attended SUNY Potsdam and received her Bachelors in Speech Communications with a minor in Business Administration.

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Alex Cattabiani

Media Analyst

alex.cattabiani@beckermedia.net

Alex Cattabiani graduated from the University of Pittsburgh in 2023 majoring in marketing and finance. He comes into Level with prior experience in social media and advertising. Here, he is part of the higher education team and is involved in the day-to-day client work which includes optimizing campaign performance across platforms. In his free time, Alex enjoys being outside with his family, either hiking, biking, or golfing.

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Zane DeZeeuw

Senior Digital Account Executive

zdezeeuw@beckermedia.net

I grew up in the San Juan Mountains of southwestern Colorado and hold an MFA in Creative Writing from Western Kentucky University. My marketing career has spanned the wholesale plant industry, secondary and higher education architecture, and now higher education institutions here at Becker Media. I specialize in client relations, marketing strategy, copywriting, and creative development.

Some things people may not know about me: 

Although I am quite extroverted, all of my pastimes scream introversion: reading poetry, working on writing projects, studying mindfulness, and finding new trails to hike. My favorite part about living in Kansas City with my husband is falling asleep to the Midwest thunderstorms during the summertime.

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Jasmine Ehrich

Digital Marketing Strategist

jehrich@beckermedia.net

I joined the Becker Media team in 2020. Throughout my digital marketing career, I have worked with clients in various industries ranging from retail to healthcare, and now higher education. As part of the client services team, I prioritize building client relationships and creating growth-focused strategies. Outside of work, you can find me in the car on a road trip with my husband and dog!

Some things people may not know about me: 

I love an excuse to celebrate. Birthdays, holidays, anniversaries – if there’s a reason to order a cake and decorate, I will! I have been known to regularly complete Christmas shopping before December.

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Erin Ferranto

Senior Client Services Strategist

eferranto@beckermedia.net

I came to Becker Media in 2021 with over 6 years of experience in digital marketing and advertising. Prior to coming to Becker, I gained experience in creating full-funnel marketing strategies for a plethora of industries. I am passionate about building relationships with my clients and collaborating internally to find solutions. Outside of work, I love to spend time outdoors. My favorite weekend activities include paddleboarding, playing pickleball, and going on long runs.

Some things people may not know about me: 

I’m married with two adorable pups. They both “commute” to work with me every day and if you’re lucky you may spot them mid-call stretching or coming over for some pets.

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JoAnna Flores

Senior Account Executive

jlawner@beckermedia.net

I am an experienced Senior Account Executive with a demonstrated history of working in the marketing and advertising industry. I joined the Becker team in 2017 and have over 11 combined years of higher education agency experience. I am passionate about building long-term client relationships and helping to create marketing strategies that lead to client growth and success. In my free time, I love cooking/entertaining, spending time outdoors with my husband and 2 sons, and home decor shopping.

Some things people may not know about me: 

I am a self-taught “chef” and the kitchen is my happy place! I type insanely fast. I am married with a 6 and 9-year-old (my husband and I have been together for 17 years – half of my LIFE)!

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Mackenzie Garvin

Digital Marketing Specialist

mgarvin@beckermedia.net

I joined Becker Media in 2021 with great enthusiasm to broaden my marketing expertise, building upon my previous experience in events and convention marketing. I am highly dedicated to specializing in higher education marketing, aiming to assist individuals in attaining their educational aspirations. I combine my passion for data analytics with natural creativity, using performance insights to improve campaigns and create captivating marketing content. Outside of work, I enjoy reading, practicing yoga, trying new restaurants, and spending time with my family, friends and pets.

Some things people may not know about me: 

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James Glew

Media Analyst

james.glew@beckermedia.net

James received both his BS in Marketing and MS in Hospitality Management at the University of North Texas in Denton. At Level, James works as a Media Analyst on the Education team.

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Ashley Gordon

Creative Producer, Dev

ashley.gordon@beckermedia.net

Ashley Gordon brings almost a decade of digital marketing experience to the web development team at Level Agency. A creative problem-solver who specializes in responsive design and email marketing, she provides unique perspective to website production.

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Erin Graham

Creative Producer, Design

erin.graham@beckermedia.net

Erin graduated from Seton Hill University with a BFA in Graphic Design and Art History with a minor in Studio Arts. A passionate creator, she brings to Level a multi-faceted skill set built from years of diverse clientele exposure. Creative concept building, cohesive branding, and trend-forward content are areas she particularly shines!

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Caitlin Hachman

Creative Producer, Design

caitlin.hachman@beckermedia.net

Caitlin brings nearly 9 years of digital design and client-service experience. She graduated from Pittsburgh Technical College with a AS degree in Graphic Design. She helps in providing the best overall creative for each of our education based clients, while making sure we hit the mark on client expectations. When you can’t find her wrangling designs, you can find her listening to some sick beats, reading, playing video games or playing with her two pitbull terriers; Jenny and Forrest.

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Brittany Jones

Creative Producer, Dev

brittany.jones@beckermedia.net

Brittany has cultivated her her talents in the visual arts for over 10 years, bringing a unique blend of creativity and technical expertise to Level. She leverages her skills to create web-based tech that solves real world problems. Always working to enhancing the user experience through a robust tech stack, and clean, responsive code. When she’s not hunched over her computer fervently coding, Brittany spends her free time reading, her cycling, or deeply invested in an RPG video game.

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Savannah Juel

Digital Marketing Specialist

sjuel@beckermedia.net

I joined Becker Media following my graduation from Cal Poly, San Luis Obispo. My prior experience in organic marketing, market research, and data analytics has given me a strong skill set that seamlessly complements my current role in account strategy for digital advertising. By blending data-driven strategies with creative innovation, I have been able to craft compelling campaigns that resonate with our clients’ target audiences, returning exceptional outcomes in today’s fast-paced digital environment.

Some things people may not know about me: 

I live in the middle of an almond orchard and have recently picked up golf and skiing, which have become my new favorite hobbies. While I’m not an avid traveler, I love taking short weekend getaways to Yosemite National Park, the Sierra National Forest, or the central coast of California.

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Nick Kao

Data Scientist

nkao@beckermedia.net

I joined Becker in 2021 after graduating at UC Berkeley with a mathematics and data science degree. Prior to that, I was in the U.S. Army as a Unmanned Aerial Systems Operator. During my time at UC Berkeley, I developed a passion for machine learning and data analytics. This carried me through a number of internships, as well as a fellowship dedicated to helping people in the education space with data. I continue this trend at Becker Media to help individuals find their educational goals.

Some things people may not know about me: 

I’m kind of a jack of all trades. I love trying out new activities or finding new hobbies. I’ve done things from learning to juggle while riding a unicycle to skydiving and rock climbing.

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Kellie Kaufman

Digital Marketing Specialist

kkaufman@beckermedia.net

In previous roles, I dabbled in various digital marketing facets like social media management, SEO, and graphic design. I enjoyed all of those but found my passion for PPC/social media marketing. That discovery brought me to the PPC team at Becker Media in early 2022. My extensive experience provides me with in-depth understanding across all aspects of a campaign and their influence on performance. When I’m not analyzing performance data, I’m definitely spoiling my pups, Kirby and Winston. If they decide to give me some free time, I have a blast doing anything creative or crafty.

Some things people may not know about me: 

I twirled fire in college and probably still could…not necessarily without injury. I have never NOT had a dog. When I finally got a puppy of my own, I considered myself successful.

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Jeremy King

Senior Software Engineer

jking@beckermedia.net

I have worked as a passionate software engineer since 2012, after beginning programming at 15 as a hobby. Skilled in JavaScript, PHP, Python, and C++, I have worked on diverse projects, emphasizing software quality and innovation. Dedicated to continuous learning,  I attend industry events, contribute to open-source projects, and engage with fellow enthusiasts. Adept at collaborating with cross-functional teams, I effectively communicate complex concepts to non-technical stakeholders. In both my professional and personal pursuits, I strive to create impactful software that enhances users’ lives.

Some things people may not know about me: 

I have 8 children. My hobbies include Robotics, 3D printing, programming apps, bookmaking, building electronic devices, and collecting coins and vintage game consoles.

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Olivia LaBella

Creative Services Strategist

olabella@beckermedia.net

After completing my MBA in 2020, I started my journey with Becker Media that December stepping into the role of digital marketing strategist. After two years with a focus on client management, I shifted gears to lean more into creative strategy and content creation across the agency. My client experience gave me a deeper understanding of the ins and outs of the EDU space, which I continue to utilize when designing content and testing new creative technologies.

Some things people may not know about me: 

I am an avid photographer in my free time. You’ll often find me falling behind the group due to frequent stops trying to get the best shot.

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Taylor Lanier

Digital Marketing Specialist

tlanier@beckermedia.net

I came to Becker in January of 2023 with over 5 years of experience in all facets of digital marketing and a specialty in Search Engine Marketing. I have worked with various industries including home services, dental, eCommerce, retail, SaaS, and acted as a Teaching Assitant for the Digital Marketing bootcamp at the University of Denver. In my free time, I enjoy traveling, yoga, outdoor recreational activities, and seeing live music. You can usually find me ordering a Matcha at the local coffee shop and heading into the woods to be in nature.

Some things people may not know about me: 

I’m a 200 hour (soon to be 500) registered yoga instructor and am addicted to handstanding. I’m conversational in Spanish and dream of living in a Spanish-speaking country. I’ve followed bands to 3 different countries and also enjoy photography and writing in my free time.

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Mike Michniuk

Data Warehouse Manager

mmichniuk@beckermedia.net

I joined Becker in 2019 after graduating from UC San Diego with a degree in physics. Prior to that I was a computer programmer for the US Air Force. I have a passion for data and coming up with data solutions using the latest tools and technologies. I draw on my diverse set of skills in math, science, data analytics, and problem solving to help our clients meet their data needs. Currently, I am managing Becker’s data team in addition to account optimizations and management for all our digital marketing platforms.

Some things people may not know about me: 

I have many hobbies from music (was in band in High School and the Air Force, playing Saxophone) to art/miniature modeling to all kinds of games. I also love football (49ers) and general outdoors activities (skiing/hiking/camping).

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Lucy Puglisi

Account Manager

lucy.puglisi@beckermedia.net

Lucy studied Advertising & Promotion education at Western Michigan University and has a wide variety of experiences from social media management to brand management. Since joining Level, Lucy has worked solely with our education clients learning & strategizing within the vertical. Lucy is passionate about learning new skills, and she will never shy away from a challenge that will benefit her clients.

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Sydney Roberts

Media Analyst

sydney.roberts@beckermedia.net

Sydney’s background includes social media marketing and software development with professional interests in design and development. Her skills range from content creation, sales cycle understanding, full stack web development, and much more. At Level, she joins the EDU team where she assists clients in media growth. In Sydney’s free time, she enjoys being outside, visiting with friends, and teaching herself how to bake.

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DeAngelica Rose

Creative Producer

deangelica.rose@beckermedia.net

Dee Rose has an MFA in Creative Writing and a BA in Linguistics. She uses her writing and linguistic skills to create blog posts, social posts, landing pages, and more. When she isn’t working, she can be found playing video games, spending time with family, catching up on the latest manga chapters, and trying out new recipes.

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Hayley Schultz

Digital Marketing Account Manager

hschultz@beckermedia.net

I came to Becker Media in 2021 after spending 12 years marketing for the travel industry with specialties in email, social media, and SEM as well as website content creation. As an account manager at Becker I work in partnership with our clients to develop marketing strategies to exceed their lead and enrollment goals through data analysis, creative development, and relationship-building. Prior to marketing, I spent 14 years in human resources which has equipped me with a diverse skill set and an appreciation for marketing.

Some things people may not know about me: 

I am married with 3 young-adult children and 4 cats. I have a million hobbies including running, triathlon, pickleball, crocheting, listening to podcasts, reading contemporary fiction, and watching trashy reality shows.

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Kelly Shelton

Account Coordinator

kelly.shelton@beckermedia.net

Kelly is currently studying at the University of Pittsburgh where she is majoring in Marketing with a Certificate in Leaderships & Ethics and will be graduating in December 2023. Before joining Level, she interned in various industries, specifically technology and e-commerce. She is knowledgeable in affiliate marketing, digital marketing, and project management. She is excited to use her skills she learned as a Performance Marketing intern at Level while transitioning to a part-time Account Coordinator on the EDU-1 team! Outside of Level, you can find her exploring Pittsburgh, hiking, or relaxing at the beach!

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Eric Sichak

Digital Marketing Manager

esichak@beckermedia.net

I joined Becker Media in 2021 following my graduation from Chapman University. Before my start at Becker, I developed skills through a series of internships centered around digital marketing, market research, and data analytics. My passion lies in the realm of performance marketing, where I enjoy uncovering data-driven insights and leveraging them to optimize campaigns and budgets. I excel at developing automated tools that not only enhance performance but also boost productivity. Currently, I am a member of Becker Media’s paid media and data warehouse teams, specializing in account management, optimization, and structure.

Some things people may not know about me: 

In my free time, I enjoy getting outside and doing various activities such as mountain biking, skiing, and surfing. Recently, I’ve started backcountry skiing, completing my Avy 1 certification and doing backcountry tours in Lake Tahoe, Zermatt, and Chamonix. I enjoy the element of progression in each of these activities and think it translates to my curiosity at work; always trying to build upon and develop new skills

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Giordan Tobia

Senior Digital Marketing Manager

gtobia@beckermedia.net

Currently based out of Berkeley, CA, I joined the Becker team as a digital media buyer in 2017 after finishing my economics degree at UC San Diego. Despite not having an initial background in marketing, I’ve been able to leverage my economics and analysis skills into helping our clients meet their goals while consistently driving and improving efficiency. I’m hardwired to think about the world in terms of numbers and statistics, so managing performance marketing campaigns and making data-driven decisions comes naturally to me.

Some things people may not know about me: 

I’m both a crazy sports fan and an avid movie buff, especially older and foreign films. If you want to discuss NFL gambling futures and Italian neorealism in the same conversation, I’m your guy

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Tanya Halkyard True

Digital Marketing Account Manager

ttrue@beckermedia.net

I am a marketing accounts manager with over 20 years of experience in various industries, including education, event services, and marketing. I joined the Becker team in January 2023. I am passionate about education and connecting prospective students with opportunities that meet their needs. I ran my own educational institution for 10 years in Rome, Italy. I enjoy traveling and living around the world with my Navy husband and daughter.

Some things people may not know about me: 

I have been to 46 U.S. states and over 50 countries on six continents including Antarctica. I speak Italian and some Spanish and Portuguese. I have lived in 4 countries, and I have two passports.

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Corey Turner

Media Analyst

corey.turner@beckermedia.net

Corey joins Level as a Media Analyst. He comes with 8 years of service with the U.S. Army and 4 years of corporate experience as an Office Manager. His journey into digital marketing starts with a passion for data and helping clients maximize their reach using digital platforms. He brings expertise in lead generation campaigns managing 6 figure monthly budgets for multiple home service verticals. In his free time, he enjoys roller skating, traveling, and anything outdoors related.

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Michael Valdez

Senior Accountant

mvaldez@beckermedia.net

I have been with Becker since 2016. Prior to Becker, I did CPA work for 16-years specializing in corporate taxation, and consulting for various industries such as real estate investment, commercial land development, and the wine industry.

Some things people may not know about me: 

Father of four, I like to spend my free time watching movies, socializing with friends and family, hiking, and auto racing. I have lived in the San Francisco Bay area for my entire life, with no plans of ever leaving, unless they kick me out!

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Logan Yohn

Media Analyst

logan.yohn@beckermedia.net

Logan Yohn studied marketing at Bloomsburg University for his undergrad. Then followed that up by receiving his master’s degree in business administration with a focus in digital marketing. At Level Agency Logan handles day-to-day media management tasks for our higher education clients. Including: advertisement builds, exporting/joining data from multiple platforms, generating insights, and daily campaign optimizations. Logan’s work optimizes his clients’ media performance across all platforms. Implementing new and upcoming trends to drive key client KPI’s. During his off hours, Logan enjoys spending time with his friends and family. While also being possibly the biggest Pittsburgh Steelers fan on the east coast, catching up on news and content.

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