Growth Perspectives

Explore the insights, trends, and strategies that drive category-leading higher education marketing success.

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Perspectives

An influential content creator discussing professional video equipment in her studio. This image captures a scene of a media star providing a detailed review of professional videography gear, showcasing the behind-the-scenes of a content creator's studio and expertise in the realm of social media and new media.
In the realm of business, the term ‘naïve’ often carries a negative connotation, conjuring images of inexperience or a lack of sophistication. However, Joshua Berry, in his enlightening book “Dare to Be Naïve: How to Find Your True Self in a Noisy World,” turns this perception on its head, presenting naiveté as a powerful catalyst for innovation and positive change.
A man and a woman engaged in conversation, hosting a podcast. The image reflects a dynamic and interactive discussion between the hosts in a podcasting setting, capturing the essence of communication and collaboration in the audio content creation space.
We recently convened a conversation with two innovative marketing leaders who are early adopters of AI. Generative AI tools like ChatGPT are exploding in popularity and reshaping the way we work. However, if we’re honest, this transformation is early and limited to very few organizations.

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