Search Low Priority For Marketers In 2020, Video Tops List

Top trends for 2019 and 2020 marketing strategies show that
search is low on the scale of priorities, according to recently
released data.
Only 21% of the 1,000 creative and digital marketing decisionmakers surveyed in a report by Mondo cited visual search as
a priority to their marketing strategy through 2020. Only 10%
cited voice search.
The survey was conducted from May 14 through June 14 via
email, by SurveyMonkey.
On the other end of the spectrum, video marketing topped
the list. Some 76% said video marketing will be important to
their 2020 strategies. GDPR compliance followed at 55%, and
artificial intelligence and machine learning tech or services
came in at 41%. Experiential marketing ranked No. 4 with 38%,
followed by reactive design at No. 5 with 31%, micro moments
at No. 6 with 28%, and motion design at No. 7 with 24%.
Voice search remains a low priority for digital marketers. Only
17% said they have optimized their website or plan to optimize
it for voice search within the next 12 months.
For visual search, 35% have already optimized or plan to
optimize their websites.
Audience targeting at 86% tops the technologies that have
supported search strategies most during the next year,
followed by keywords at 83%, remarketing at 76%, video at
55%, interactive content at 41% and automation and artificial
intelligence at 28%.