Call Reporting at the Account Level in Google Ads

New account-level call reporting setting in Google Ads

Until now, advertisers who wanted to enable call reporting have had to make sure to enable it every time they added a new extension or call-only ad. Because there’s no great way to audit this without looking at each individual extension and ad, it’s not uncommon for advertisers to realize they’ve got reporting holes. For advertisers who don’t require distinct call reporting at the extension or ad level, the new account-level call reporting setting will simplify setup and ensure activations don’t fall through the cracks.

Call reporting works by Google forwarding numbers to track when call extensions and call-only ads on the Google Search Network generate phone calls. A Google forwarding number gets assigned automatically when call reporting is enabled. The reporting captures call details such as duration, start and end time, caller area code, and whether a call was connected. Calls can also be recorded as conversions.

The State of Online Education

The online degree market has been one of the fastest-growing and most resilient segments of American higher education over the last two decades.

Today, more than three million students pursue higher education fully online, representing a $20-billion market. While online students are still only about 15 percent of all higher education enrollment in the U.S., it’s an area that is likely to continue to grow and make up a larger piece of the overall pie, given growing interest from students, more offerings from colleges, and increasing acceptance by employers.

However, as the online degree market reaches a state of maturity, it is entering an entirely new era in its evolution – an era characterized by a changing competitive landscape, new technological developments and consumer preferences, and growing overlap with non-degree learning.