Bill Buchanan

I joined Becker Media in 2015 bringing over 25 years of direct response marketing experience.  I began my career on the agency side of the business and then moved to the client side in 1995 managing new customer acquisition for a top 10 credit card issuer.  In 2005, I entered the education industry as EVP, CMO of Corinthian Colleges.  Over the past 25 years, I have managed every major direct response channel from direct mail to TV to internet .  My focus has always been on driving profitable growth by optimizing the marketing spend.

Some things people most don't know about me:

I’m a proud father of 3 teenage girls, so I have spent more time than I wish to admit playing "dress-up" and “getting my hair done”.  I’m also an avid reader of trashy military thrillers.  My wife and I enjoy getting away for long weekends of good food and wine.