We aggressively optimize keyword bidding, ad copy, and landing pages to get the lowest cost-per-leads possible.
Our focus is on more than just leads, it’s on finding new students to attend your school. We analyze keywords against your start data to determine which keywords generate the lowest cost-per-starts.
We start with historical data. Over time, our technology reveals which keywords and phrases are converting and what’s most effective in our landing page design as a result of extensive A/B testing.
After the campaign has been "live," and we have a large enough data set, we modify and enhance the keyword list.
We continuously improve your results by:
- Increasing or decreasing the cost-per-click (CPC) by keyword
- Testing ad copy to increase the click-through-rate (CTR)
- A/B testing landing pages and content to increase conversion rates