Our PPC Management is driven by analysis, innovation and multi-channel campaigns. We aggressively optimize keyword bidding, ad copy, and landing page conversion to get the lowest cost-per-leads possible.
Our focus is on more than just leads, it’s on finding new students to attend your school. We analyze keywords against your start data to determine which keywords generate the lowest cost-per-starts.
We start with historical data. Over time, our technology reveals which keywords and phrases are converting and what’s most effective in our landing page design as a result of extensive A/B testing.
After the campaign has been "live" and we have a large enough data set, we modify and enhance the keyword list.
We continuously improve your results by:
- Increasing or decreasing the cost-per-click (CPC) by keyword
- Testing ad copy to increase the click-through-rate (CTR)
- A/B testing landing pages and content to increase conversion rates
We will continue to expand your campaigns to other channels and partners, a list which is continually changing. We routinely conduct audits on all of your campaigns that include analysis of the competition, ad copy and landing pages.
What to expect from Becker Media Pay-Per-Click services:
- Optimization across all devices including mobile, tablet and desktop
- Lower lead and start costs
- Increased leads, enrollments, and starts