Challenge

This client’s school population was growing, but the growth was due solely to the success of one popular program. Their other programs were declining rapidly.

Insight

Their messaging didn’t address the needs of the students and their media strategy wasn’t working.  Their website was not optimized for conversions and was not mobile friendly.

Idea

We created approachable and less intimidating messaging that resonated with students.  We rebalanced the media mix to reach more students.  We redesigned the website to increase user engagement and leads. 

Impact

By overhauling their digital and traditional marketing campaigns, the overall lead flow increased over 50% year-over-year and struggling programs grew for the first time in almost five years.