Challenge

This client wasn’t growing in most of their campuses or programs for the last three years. Student population had declined over 25% and most of the campuses had become unprofitable.

Insight

This client had become too reliant on lead aggregators. They were spending in excess of 60% of their budget on paid leads.  They weren’t spending enough to develop brand awareness or create demand for their programs.

Idea

We identified inefficiencies in their paid lead program and were able to reallocate marketing dollars to create a presence in other channels.

Impact

Within two months, the client experienced it’s first year-over-year growth in three years. Overall, the organization achieved more profitability than it had in three years.