Challenge

The client’s student population was 30% ATB (ability-to-benefit) students. With new regulations, they were faced with a 30% decline in enrollments.

Insight

Their messaging was extremely outdated and did not connect with today’s students. Their digital media was poorly managed and their traditional media did not reach the right target.

Idea

We revamped their digital and traditional marketing strategies. We identified successful ways to target new students that included powerful messaging and new media channels.  

Impact

We successfully replaced the 30% ATB population with new students that had High School diplomas or GED’s, while reducing spending by 30%.  This represented an overall 65% increase in marketing effectiveness.