Challenge

A large West Coast group of schools was facing increased competition in a contracting market. Low unemployment numbers and negative local press was creating a challenging enrollment environment.

Insight

Client’s messaging did not convey a quality institution and their website was full of industry jargon. They had also abandoned several media channels that had previously generated brand awareness and demand.

Idea

We elevated their brand messaging, re-designed their website, and identified effective media channels no one else was using.

Impact

In the first six months, the client began gaining market share.  Within a year they returned to growth.  By the second year, they were seeing 8% year-over-year growth.