Challenge

This client wasn’t getting the results they needed while they were rebranding the school to a university from a career college.

Insight

The media campaign targeted the wrong demographic. The messaging did not hold up to the standards of a credible university.

Idea

We retargeted the media to reach more of the right demographic.  We increased the client's visibility while also saving them money.  We strengthened their messaging to better align with their new brand and to appeal to students who aspire to attend a university.

Impact

We increased lead flow over 40% immediately.  We produced award-winning creative that elevated the perception of the school.  This school’s population has increased steadily over the past decade and continues to grow.